It Used to be that Girls Got the Hot Guys and Ultimately the Jewels, Expensive Clothes, and Fabulous Accessories. But its Not Just Girls Anymore Add in Puppies and Dogs and You Would be Closer to Todays Reality.

The luxury pet market is booming, and upscale accessories previously marketed to women are now crossing over to pets. Of note is the recent Pet Products News 2004/2005 Editors Choice Winner - the Fab Imperial Bed & Crown Toy by Pawsitively Posh. It's a pet bed inspired by a Faberge egg!

Exton, PA November 15, 2004 - Theres a growing trend of people lavishing their own lifestyle on their pets a trend not likely to disappear anytime in the near future. And one of the hottest accessories on the market today is the Fab Imperial Bed & Crown Toy by Pawsitively Posh selected as one of the outstanding pet products for 2004/2005 by Pet Product News.

Pet Product News, the industry trade publication that caters to the booming pet market, announced its 2004/2005 Editors Choice Award winners at the recent H. H. Backer 38th Annual Pet Christmas Trade Show in Chicago and among the winners was a luxurious pet bed inspired by a Faberge egg opulent jewels and all.

Designed and marketed by Pawsitively Posh of Exton, PA, the lavish bed comes with a velvet-covered Crown squeak toy, and is limited to only 350 worldwide. I wasnt quite sure if people would really get it, let alone purchase it, because the bed is so over the top said Joyce Reavey, the designer and owner of Pawsitively Posh. But everyone who walked by our booth at the Christmas Pet Show got it instantly, which made me happy. I was even happier to see how many we sold! And winning this award was definitely the icing on the cake.

According to the American Pet Products Manufacturers Association, its estimated there are currently over 136.5 million pet owners in the U.S., and these owners love their pets. Entrepreneur Magazine recently listed the pet accessories business as one of the five hottest new business trends for 2004. The upscale pet accessories market is where it's at, and entrepreneurs are cashing in with everything from high-end fashion to holistic foods. One testament to this fact is show attendance at the recent H. H. Backer Pet Christmas Show - up a record 13% over last years attendance of 7,513 buyers.

Whether you buy into this popular trend or not, dont tell Joyce Reavey shes barking up the wrong tree. I feel good about designing beautiful products that pet owners love and their pets seem to want. I mean, doesnt every little dog want a bed inspired by a Faberge egg? Looking at current sales, the answer appears to be a resounding yes!

Headquartered in Exton, Pennsylvania, Joyce Reavey Designs, LLC develops and markets the high quality pet accessories brand of Pawsitively Posh. For more information contact 1-610-518-1296 or visit www.pawsitivelyposh.com.

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